Winning the Communications War with the U.S. Oligarchy, & Big Oil & Gas, Requires YOU!

The Environment in Canada Podcast episode 77 on how you can counter big oil, disinformation, and U.S. oligarchy. You can listen to the episode on The Harbinger Media Network, IHeart Radio, Apple Podcasts, Spotify, YouTube, or our website here.

If Canada is to defeat the aggression of the U.S. oligarchy, and their oil and gas-interest friends, it will require all of us learning how to communicate more effectively, strategically, and rapidly to counter disinformation. When it comes to disinformation going ‘straight at ’em’ will also require dealing with the extreme inequality that led us to this point, as we covered in last week’s episode.

Useful resources for this Sovereignty Saturdays sub-series episode:

• Previous episodes: How to Defend Democracy, Sovereignty, & Canada: Resisting U.S. Annexation PART 3 and No Kings Day special.
• Anat Shenker-Osorio with Jessica Murray, episode on Communicating on Climate Change in Your Community (including tips on framing).
• How to talk with others about climate issues using metaphor and connection.
• On Full Spectrum Resistance with Aric McBay and Jessica Murray.
• How the annexation playbook borrows from climate denial tactics.
• “Trump Officials Discussed $500M Alberta Independence Loan, Separatist Claims,” DeSmog.
• “These Fossil Fuel Industry Tactics Are Fueling Democratic Backsliding,” Centre for American Progress.
• Trump’s ‘Annexation’ of Canada Has Already Begun. Here’s How Energy Alternatives Help Smother It.
• 65% of Canadians (now up to 67%) Want Renewables INSTEAD of Oil & Gas Development.
• ‘Go Straight at ’Em!’: Training and Operating with Mission Command, U.S. Naval Academy.
• Reputation Management: The Key to Successful Public Relations and Corporate Communication Paperback by John Doorley & Helio Fred Garcia (Book).

Outline of a communications plan as discussed in the podcast:

• Situational analysis (or environmental scan).
• Audience analysis.
• Objectives.
• Key messages.
• Strategies.
• Tactics or timeline of specific actions.
• Evaluation and measurement.

Be sure to send us your questions at info@sierraclub.ca and sign up for email updates from us here.

And don’t forget to take action and support the show.